At Edelman, I led strategic advisory and campaign work with Amref Health Africa, supporting one of Africa’s most influential health organisations in amplifying its mission and advancing its impact across the continent. Amref is Africa’s largest health development NGO, partnering with communities in more than 30 countries to strengthen primary health care, train tens of thousands of health workers, tackle barriers such as maternal and child mortality, and address complex challenges from infectious disease to climate-driven health risks. My work helped elevate Amref’s voice on the global stage, including through creative and narrative leadership in large-scale initiatives such as the Africa Health Agenda International Conference and related advocacy campaigns that significantly boosted visibility and engagement for African-led health priorities.

Inspired by the borders keeping countries apart, we designed the world’s first collection of flags to bring neighbouring nations together. A symbol of cross-border solidarity, transforming borders from lines of division into points of connection. More than a design element, the Flags of Unity turned the theme for this year’s conference ‘Connected for Change’, into a catalyst for dialogue and collaboration, extending the call for cross-border cooperation beyond the conference and into lasting policy discussions.